SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been with Google for 20 years and he leads the search ranking team.

In this keynote, my goal was for you to understand why Google Search works the way it does, to get into the mindset of Google ranking engineers, and also to understand where Google is going in the future.

This keynote covers:

Where you learn about Kim, both professionally and personally Why Google Search does what it doesHow to get into the mindset of a Google search-ranking engineerSearch quality and search spam The importance of math and metrics for Google SearchSome algorithm updates, some you have never heard of beforeThe role of artificial intelligence and neural networks in Google SearchWhy Google releases algorithmic updates to Google Search How Google sees its relationship with the SEO industryAdvice from Google on surviving future Google updatesThe importance of Google’s quality raters guidelines, E-A-T and YMYL What is coming next from Google Search

Grab your free pass now and join us online for this exclusive keynote with Hyung-Jin Kim, the VP of Google Search.

The post SMX Next Day 1 kicks off today with Google VP of Search H.J. Kim appeared first on Search Engine Land.