6 Social Advertising Tips For Financial Brands via @sejournal, @atuljindal01

The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than 48 hours after it began. The update finished rolling out on October 21, 2022, at around 5 am ET. The announcement. Google quietly updated the search updates page adding “Released the October 2022 spam update. This update is global and affects all languages. The rollout was complete as of October 21, 2022.“ The part added was bolded above and reads “The […]

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business outcomes To maximize ROI, start with defining the value of different conversions based on what they’re really worth to your business. Setting the right goals helps you point Google Ads to place the right bids so you can get the most out of your campaign budgets. Revisit your success […]