With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. They also get 55% more website visitors and 434% more pages indexed in search …

Rock Content’s CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared first on Search Engine Journal.…

Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.…