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Google search quality raters shift focus to chatbot response rating
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so it’s interesting to learn that Google is so heavily invested in Bard that they have reportedly taken resources away from rating search results, which could potentially impact quality. Reviewing AI prompts, […]
Google unveils 2022 Ads Safety Report and introduces Ad Transparency Center
Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. The report findings. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 billion ads were blocked or removed for violating our policies. That’s more than 9,000 ads per minute. 4.3 billion ads restricted. 17 million ads were blocked related to the war in Ukraine under the […]
This day in search marketing history: January 11
The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 10, 2017. Why did Google do this? They believed this type of ad was “problematic” on mobile devices with smaller screens. Google explained which types of interstitials were going to be problematic, including: […]


