A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. Furthermore, the article mentions that in early 2023 all existing content targeting settings will be automatically removed “from video campaigns that drive conversions.” A major blow to targeting? These content targeting options are beloved by many advertisers […]
