Google Adds 2 New Metrics To GA4 Reports via @sejournal, @MattGSouthern

Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that have insufficient contact information, the company posted. This specific policy change is only for free listings, not for paid listings. What is new. Previously, Google would automatically disapprove Google Merchant Center feed listings that either is missing a return policy and/or a refund policy. Google would also automatically disapprove Google Merchant Center feed listings that have insufficient contact information. That is […]

Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The new feature isn’t available to all advertisers yet but you can sign up for the waitlist here. Multi-platform lets advertisers expand their reach by providing a single place to manage and report on campaigns across the most popular ad platforms. The Microsoft AI can also optimize your budget for performance. What about social media. Microsoft […]

Now that some publishers, like Search Engine Land, are removing AMP because it is no longer a requirement for top stories inclusion, some are noticing weird changes to the publisher’s logo Google selects in the top stories section. Google said when you switch off AMP, Google may use a different logo than what you specified in your AMP structured data.