Google: Links Have A Lot Less Significant Impact For Ranking Today

Duy Nguyen from Google’s search quality team said in the Google office hours video that “backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.”

Is Fresh Content A Google Ranking Factor? via @sejournal, @KayleLarkin

Google: We Do Not Crawl & Index Niche Shorter Content More Or Better