Google’s John Mueller was asked about the impact of changing the author’s name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author’s name and (3) do not randomly change author names.

In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level. The post How To Write Great SEO Titles appeared first on Search Engine Journal.

Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online The post Users Lose Confidence That Twitter Will Survive appeared first on Search Engine Journal.

In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

It’s hard not to be anxious about the macroeconomy right now.  Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus. But they’re also leading many to make hasty decisions that run counter to the short- and long-term health of their businesses.  In this article, you’ll learn some common mistakes marketers make and more thoughtful alternatives that will position brands to survive and thrive over the long haul. Mistake 1: […]

Social media managers can save time by adapting these content calendar templates for clients. Learn the why, how, and when to use them. The post Why Bulk Content Creating For Social Media Saves You Time appeared first on Search Engine Journal.

Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In 2023 appeared first on Search Engine Journal.

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. The post Google’s New Local Search Features Are Finally Here appeared first on Search Engine Journal.

Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these “Do’s” and “Don’ts.” The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.

Download our dedicated in-house SEO report and learn how to set your team up for success next year. The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared first on Search Engine Journal.

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you need is a paradigm shift—a strategic step-change that gives your team the power to engage all your leads and customers in natural, human-like conversations not only while they’re on your site but after they close the window, too. The scripted bot is dead; welcome to […]

Here is a recap of what happened in the search forums today…

Discover more key agency SEO insights with our State of SEO: Agency Report, and use your newfound knowledge to plan your strategy for next year. The post Key Insights That Agency SEO Professionals Should Know appeared first on Search Engine Journal.

Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to “More items and sellers driving GMV (Gross Merchandise Volume) and improving customer satisfaction.” He continued that success with advertising is “mutually reinforcing. If we double-click on advertising with Walmart Connect in the U.S., we see it’s benefiting from growth in e-commerce and from improvements made within the business itself. And we’ve seen strong growth in return on ad spend over last year.” Walmart […]

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State laws. No additional action is required to accept these terms if you’ve already agreed to the online data protection terms. Ads and analytics only. This update relates to Google’s ads and […]

There is a fun Twitter thread where Google’s John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn’t think about it from an expense or not, it is more about if the page is something that is relevant and useful – that is what Google cares about.

Google has added a new shopping section to the Google Search Console platform. Google added a shopping tab that includes a quick way to create a Merchant Center account, access to your product snippets, merchant listings and shopping tab listings performance and debugging.