Elon Musk became the owner and CEO of Twitter on October 27, 2022, after acquiring the social media company for $44 billion. The post Elon Musk’s Twitter Takeover: A Timeline Of Events appeared first on Search Engine Journal.

YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a product they recommended in their Shorts or regular video was purchased. While the affiliate program is only being tested in the United States right now, the shopping feature will be available to viewers in the United States, India, Brazil, Canada and Australia. More revenue for creators. YouTube recently announced a partnership with TikTok and Twitch that would also allow […]

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business Shopping appeared first on Search Engine Journal.

Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search. What is new. Google announced “eligible online store owners that have implemented product markup will see a new section called Shopping tab listings.” This is rolling out “gradually over the next few weeks,” Google said, “so you might not see any changes for now.” What it looks like. Here is a screenshot of this screen: How to access it. If you are an eligible merchant, you can access this feature at […]

Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the teams working on them. The keynote today will cover hot topics from 2022 including: How Google is preparing for a cookieless future.The importance of implementing GA4 now.How is GA4 a move toward a more privacy-centric landscape.Google Analytics vs 360 sunset dates.RSAs – will we ever be able to measure individual assets.What metrics Google uses to assign ratings […]

Google’s John Mueller confirmed that GoogleBot will crawl and pick up on URL patterns that simply do not work on your site. I mean, we have all seen this happen time and time again with sites we manage. But John added that the crawling should slow over time as Google picks up on this.

Google has added to the Google Business Profiles Google Posts or Updates section the ability to use a cropping tool when you upload photos to your updates. So now you can upload photos and crop them later in the Google Updates section.

At SMX Next yesterday I have the privilege of interviewing Hyung-Jin Kim, the Vice President of Google Search. Hyung-Jin Kim has been working on search quality for the past 20 years and leads up core ranking at Google Search. He mentioned a few times during the interview the animal Coati and I had to ask what he was referring to.

Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile through that has no hope of success” is incorrect. I’m looking for “That warm cozy feeling you get when laundry first comes out of the dryer that makes you feel safe, comfortable, and trusting.” It’s OK, I’m here to educate you. Look, SEO at an enterprise company is fun.  Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” […]

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so, you must avoid these common link-building myths and mistakes to succeed in the long term. Myth 1: Links must meet a minimum DA or other score in order to pass value. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or […]

It looks like the Google AR products, at least for shoes, and the clippable coupons feature is now live. If you search for various shoes or sneakers, you will see some of the product images have 3D icon that takes you into the AR feature in Google Search and some also have clippable coupons.

Google’s John Mueller said that while it does make sense to cross-link between your content on your website, you should do it only when it is relevant and within the context of the content. If your users get confused by your links, so may search engines, John added.

The more you know about your target audience, the more chances you have of meeting goals. Here’s what you need to know to find them. The post What Is A Target Audience And How Do You Find It appeared first on Search Engine Journal.

You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in. The post Google Search Console: Is It A Ranking Factor? appeared first on Search Engine Journal.