Meta Launches Campaign To Support Small Business Shopping via @sejournal, @MattGSouthern

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors, this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on? And what can this report teach us about the characteristics of the top loyalty software providers? Let’s dive into it. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? The Forrester […]

Since the start of the pandemic, supply chain issues have caused panic among retailers. On average, 16% of products are out of stock and cannot be purchased. Industries such as vehicles (57%) and sporting goods (40%) are hit especially hard. There are also large differences in geographic locations, with Latin America experiencing one of the lowest levels of stock availability. Interestingly, when excluding those out-of-stock items from a Google search campaign, advertisers typically see a 181% ROAS increase. These statistics come from a new DataFeedWatch report […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…