Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds.  Defined technically as a period of a significant decline in economic activity, a recession (and the looming potential for one) directly affects marketing.  In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. In this […]

Learn how to market your brand on social media to boost your organic discoverability and reach. The post How Social Media Search & Short-Form Video Are Revolutionizing SEO [Webinar] appeared first on Search Engine Journal.

This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories. The post SEO For News: Complete Top Stories Keyword Research Guide appeared first on Search Engine Journal.

Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on Search Engine Journal.

Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk and mock-apologizes for firing “these geniuses” The post Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel appeared first on Search Engine Journal.

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business Profiles appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App Shopping In Shorts appeared first on Search Engine Journal.

With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Ready to help your organization choose the SEO platform that is the right fit for your business needs and goals? MarTech’s Enterprise SEO Platforms: A Marketer’s Guide examines the market for SEO platforms and the considerations involved in implementation. The 68-page report includes profiles of leading SEO tools vendors, pricing […]

Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal – Coati. Hyung-Jin Kim, the VP of Google Search, told us this tidbit during our SMX Next keynote this morning. While this is not something actionable or something that necessarily matters today, I don’t believe anyone in the SEO industry ever heard that Panda evolved into Coati. What is Google Coati? Kim told us that while Panda has been […]

It’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates straight from the source. We were lucky to get that this morning at SMX Next, as Hyung-Jin Kim, the VP of Search at Google, candidly shared some perspectives about the direction of Google’s algorithms and the critical focus on satisfying user intent. From the importance of E-A-T to the history of Google updates, Kim shared many important insights about how Google search works. Here are seven of the most important takeaways from the SMX Next keynote.  1. The relationship between webmasters, SEOs, and Google […]

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. The post Microsoft Video Ads Are Now Broadly Available appeared first on Search Engine Journal.

The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested audiences in Google Analytics 4 → https://t.co/yIb8CrAOnK pic.twitter.com/CmBqBISPil — Google Analytics (@googleanalytics) November 15, 2022 GA4 suggested audiences. When you create a property in Analytics, you specify the industry category for your business. Based on those specifications, Analytics displays a number of preconfigured suggested audiences you can use that are […]

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape. How it works. Video Ads are powered by intent-based searches, web activity, and browser behavior to help you reach different audiences in a more immersive format. Microsoft says they are the “only platform with access to all this rich intent data on video assets.” Connecting to audiences. […]

SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been with Google for 20 years and he leads the search ranking team. In this keynote, my goal was for you to understand why Google Search works the way it does, to get into the mindset of Google ranking engineers, and also to understand where Google is going in the future. This keynote covers: Where you learn about Kim, both professionally and personally Why […]