For the last several hours, Google Ads users have been noticing issues logging in. Google Ads product liaison Ginny Marvin tweeted the following response, stating that the problem was caused by an authentication issue: An issue with Google account authentication is preventing some users from accessing Google services, including Google Ads and Display & Video 360. The issue is being investigated. Please see the dashboard for updates: https://t.co/SyAbk6b458 — AdsLiaison (@adsliaison) November 14, 2022 Other issues. Melissa Mackey also noticed that any changes made on the platform took several minutes to update. We’re not sure if the two are related, […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yep…

LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch 40+ Free Courses appeared first on Search Engine Journal.

There are numerous cases of businesses losing all of their reviews that they have acquired over the years in their Google Business Profile listings. The issue seems to be related to Google automatically applying suggested edits from the web to those business profile listings, which in turn can create a new CID for that business listing, and with that, the reviews get disassociated from that business listing. The result, when you look at the business listing in Google Search or Google Maps, the reviews no longer exist. The report. Mike Blumenthal covered the issues in greater detail where he documents […]

Last week I reported on how Google Local reviews can display how many reviews a specific reviewer left in a specific city. Well, Google is also doing this by category, how many reviews a specific reviewer left for the business category type.

Google Business Profiles and business listings reviews are going missing, dropping out completely, again, but this time it seems to be related to automated suggested edits occurring on some business profiles.

The Information wrote a piece that says Apple is at least four years or more away from building its own search engine – Apple Search. We have been talking about Apple’s quiet efforts in building its own search engine for many years now and to see they are reportedly this far away, is a bit sad.

Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations. The response from the PPC community is almost all against doing this for any amount of money, let alone $100.

It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm update, unconfirmed, this weekend, around November 11th and 12th.

With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative.  Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. I will also highlight a few tips to make it easier for you to absorb the flow of information in Mastodon. What is Mastodon? Mastodon describes itself as a “free, open-source decentralized social media platform.”  Mastodon’s homepage It has microblogging features like […]

In part one with Rick Mariano we spoke about helping build LocalEdge to provide high volume digital marketing services at a low cost and then in part two we spoke more about using automation and the human touch…

Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn’t be worse The post Twitter Fires 80% of Contractor Employees With No Formal Notice appeared first on Search Engine Journal.

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales. Content marketing is all about magnetizing ideal customers to your brand. It isn’t about pushing your products or services in front of their noses and hoping they’ll bite. Most importantly, a whopping 97% of brands […]

A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%). Making sense of the data. LocaliQ speculates that the reason for the increases is inflation, broad keyword matching, and competition. It makes sense that the industries listed above are affected, since during and post-pandemic, people are looking for things to do outside the home, […]

Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal.

Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.