Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.

Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them. The post 10 Steps To Boost Your Site’s Crawlability And Indexability appeared first on Search Engine Journal.

Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API The post Meta Announces Instagram Explore Home Ads Placement Via Marketing API appeared first on Search Engine Journal.

Warnings issued over vulnerabilities in five WordPress WooCommerce plugins that may affect up to 135,000 websites The post Vulnerabilities Discovered in Five WooCommerce WordPress Plugins appeared first on Search Engine Journal.

Take a look at the top features and benefits of using Tumblr, from writing tutorials to creating podcasts. The post 50 Things You Should Know About Tumblr appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. Availability. TikTok officially began testing in the U.S. this week. It was previously only available in the UK and seven countries in Southeast Asia. Invite only. TikTok is currently inviting select U.S. businesses to participate in the initiative. That means live streamers from places where the feature is not live will need to continue directing shoppers to third-party websites. What TikTok says. “We’ve seen the positive impact of TikTok Shop, and we’re excited to continue experimenting […]

Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let’s chat feature from Bing for a while now but not at the top, featured snippet area.

Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker access to the Asset Library, easier ad scheduling, improved notifications, and more.

Google’s John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that “it doesn’t matter” on Twitter.

Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.

Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though.  First, it’s important to understand that, while SEO stands for search engine optimization, it is also often used interchangeably to describe the people who do SEO (a.k.a., SEO professionals). An SEO – or search engine optimizer – does SEO. SEOs do SEO. To avoid any further confusion, we’ll refer to the people who do SEO as SEO professionals. […]

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers, journalists, and curious minds among us. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience. And as much as I hate to kick things off on this note: We have to talk about Twitter. I know, I know. You don’t want to talk about Twitter. I don’t want to talk about Twitter. Nobody wants […]

We had yet another biggish unconfirmed Google search ranking algorithm update on November 4th and 5th. Google also removed the annotation about the search features bug and added a Discover performance report bug to the list. The Google Search Console API is delayed a bit…

Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now.  And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for adapting to the cookieless future.  What isn’t being talked about? The role that search plays in collecting that precious first-party data. The role of search in capturing first-party data Oftentimes it’s commerce, loyalty programs, and the like that are deemed responsible for discovering the ins and outs of your customers. But search plays a critical role, too. It’s uniquely […]