Google’s John Mueller said on Twitter that Google rewriting your page titles is not a sign of a quality issue with your page or site. He said, some pages have good titles, some have bad – that is just the web. I am sure my title here could be better, so Google have at it.

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T.  In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness. Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. 16. Register here for free. Why SEOs should […]

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. However, next year at this time UA will no longer be tracking data and the individual accounts will likely be permanently shut down and closed sometime around January 2024.  From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4. GA4 measures website activity very differently from UA, so the only way you’ll get a year-over-year comparison for this holiday season vs. the next holiday season is if […]

Skyrocket to the first page of the search engine results with a 14-day free trial of SEO Ranker’s introductory paid plans. SEO Ranker provides an easy step-by-step process needed to optimize any content or website. Experience local visibility for your business listing with our Google My Business service.Drive unlimited traffic to any website of your choice with our organic traffic service.Get unlimited organic plays, likes, and listeners on your playlist to boost your music career with our Spotify service. Outrank the competition and gain online visibility today, no professional experience needed! SEO has never been easier. Ready to get started? […]

This should come as no surprise – but more people and companies spend more on PPC than on SEO. A Twitter poll from Lily Ray shows that but so does every other spending survey done in this industry.

Since the October Spam update and the helpful content update, many SEOs are saying AI-generated content is being targeted by Google. The answer, as I said previously, is not really. Danny Sullivan from Google said again, it is not about if a human or a machine wrote it but rather if the content is helpful.

Gain more control over what pages represent your content best – by placing canonical tags. Here’s what you need to know. The post What is a Canonical URL? A Guide for SEO appeared first on Search Engine Journal.

Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these “Do’s” and “Don’ts.” The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.

When you struggle with productivity, Chrome extensions can really come through for you. Check out these to get more done in your day. The post 9 Chrome Extensions To Increase Your Productivity appeared first on Search Engine Journal.

Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. The post 8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023 appeared first on Search Engine Journal.

In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first on Search Engine Journal.

Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. The post Google’s John Mueller: “Search Is Never Guaranteed” appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On How To Handle Negative SEO Attacks appeared first on Search Engine Journal.

YouTube Shorts are now available in a television-optimized format for connected TVs. The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.

Google has moved the lyric details from the main middle section of the Google Search results to the right side panel. Well, for most queries, but not all.