Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails. The post How SEO Experts Predict & Fix Surprise Demand Shifts With Search Data appeared first on Search Engine Journal.

The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app.  This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above. What is the MRC. Meta says “The MRC is a nonprofit industry organization whose goal is to ensure metrics and measurement across the media industry are valid, reliable and effective. The MRC also works with the Global Alliance for Responsible Media (GARM) in developing MRC’s industry standards around brand safety and […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have been another Google algorithm update or adjustment on Friday…

Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale.  Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia. Click here to view more Search Engine Land webinars. The post Webinar: Deliver consistent customer experiences and deeper engagement appeared first on Search Engine Land.

Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New Ad Placements In App Store appeared first on Search Engine Journal.

Google has added the Google Lens button to the Google home page, by the search box. Google Lens allows you to search by uploading a photo to Google Search and then Google matches visually similar search results for you. What it looks like. Here is a screenshot of the Google Lens button on the Google home page for desktop: Mobile. Well, Google had the Google Lens button on mobile for a while, but has now added it to the desktop Google.com home page. Announcement. Google’s VP of Engineering, Rajan Patel, posted about this on Twitter. He wrote “The google homepage […]

Google has made some changes to its sitemap documentation and title links documentation but has yet to document those changes. Here are a list of the changes, some might be considered more than “minor” but since Google did not document them, I assume they are super minor.

Google is not going to be migrating the Google Business Profile photo analytics section, known as “Insights” from the Business Profile manager to the new performance dashboard in search. Joy Hawkins, a Google top contributor, and local SEO, confirmed this on Friday.

Google’s John Mueller said a website does not need to have 200,000 words to be considered authoritative. This comes after a Twitter thread said “You need around 200,000 words on your website to be considered authoritative by Google.” John replied, “I don’t know who made up that 200,000-word number, it’s definitely not from Google.”

Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all.

Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.

As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality.  This does not affect all business models. Still, for some (outside of the ecommerce spectrum), interest begins to slow down as consumer focuses are laid elsewhere, and company priorities change. One thing that may not necessarily factor into your SEO strategies – as a threat and an opportunity – is […]

Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google says that similar audiences segments will transition to “more powerful, tested, privacy-centric automated solutions. These solutions help advertisers connect with relevant audiences, all while meeting people’s expectations for privacy.” “We are committed to creating durable, resilient solutions for our advertisers to help them reach an […]

Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. The post Google Introduces New Search Labels For Coupons & Promos appeared first on Search Engine Journal.

A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To Meet Customer Expectations appeared first on Search Engine Journal.

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Google launched this before the holiday shopping season and said “few new features to help you easily find those discounts and get the perfect gift at the right price.” Updated coupons and promotions Google now has new coupons and promotions labels in the shopping search results. Google has a new promotion badge that will show up in Google Search on items running a special promotion. Google is also adding a new coupon […]

From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work. The post Semantic Search With Vectors appeared first on Search Engine Journal.