Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.

The post How To Track Offline Conversions From Your Google Ads appeared first on Search …

Content marketing is – you guessed it – a type of marketing strategy.

But what differentiates it from the other marketing types you may be familiar with?

For one thing, think of it as the polar opposite of traditional marketing …

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads.

Let’s dive in.

1. Credit card ads

Credit card ads were launched last year to advertisers in the US and Canada. Now, …

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of …

Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site’s performance.

The post Website Performance & Health Monitoring: Tips & Best Practices appeared first on Search Engine Journal.…

Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling.

The post How To Create More Helpful Content With Topic Modeling & Topic Clusters appeared first on Search Engine Journal.…

Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images

The post Google Explains Alt Text for Logos & Buttons appeared first on Search Engine Journal.…