Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience. Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, […]

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let’s dive in. 1. Credit card ads Credit card ads were launched last year to advertisers in the US and Canada. Now, they’re available globally. Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements. These ads can trigger for queries like brand name, card category and credit level. 2. Performance Max import Microsoft just announced that the Performance Max import tool is now available with or without a Merchant Center feed. 3. […]

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of potential buyers walk away after a bad experience. When you think about it, your website is your storefront, it’s the window into your brand. It says who you are, what you do and tells the visitor what they can expect and how they should feel. […]

Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site’s performance. The post Website Performance & Health Monitoring: Tips & Best Practices appeared first on Search Engine Journal.

Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling. The post How To Create More Helpful Content With Topic Modeling & Topic Clusters appeared first on Search Engine Journal.

Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images The post Google Explains Alt Text for Logos & Buttons appeared first on Search Engine Journal.