Gary Illyes is back on social, not Twitter, but on Mastodon and he asked for examples of URLs that you think should be indexed but instead give you the status Discovered, currently not indexed in Google Search Console.

Once again, Google’s John Mueller said the last batch of sites still being indexed using desktop indexing is going to be moved over to mobile-first indexing “soon.” John said this on Twitter this morning, saying “The last batches of sites are afaik coming soon.”

Google AdSense is testing a new ad type for publishers named Rewarded Ad Gate beta program. This program is something Google has in AdMob and basically lets you serve some of your more “loyal” visitors with longer-form ads, even playable ads.

Google has published a new document named a guide to Google search ranking system. That document outlines the “notable” ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms.

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital. Because of this, I frequently get the following questions from clients (and prospective clients): “How much traffic will we get from SEO and how long […]

In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week. You’ve risen to the top of the search rankings. Hurray! But realize your trademarks and brand equity aren’t protected in search. Booo! Thus, competitors can steal valuable clicks from you, diminish your Return on Ad Spend (ROAS) and threaten future budgets. Does this sound familiar? Are you finding it hard to fend off brand infringements? You are not […]

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.

Let’s take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal.

Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment.  Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing. But are those things really true? Our agency uses two simple metrics to gather objective data – Net Promoter Score (NPS) and Employee Net Promoter Score (eNPS). Net Promoter Score for agencies Even if you’ve never heard of NPS, you’ve probably received an email or text that asks a simple question: “Would you recommend us to a friend, family member, or colleague?”  […]

Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search Engine Journal.

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared first on Search Engine Journal.

Google has added a new spam policy to its search spam policies today, the new spam policy is named “Policy circumvention.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account. The new policy. Google posted the new policy over here, it reads: “If you engage in actions intended to bypass our spam or content policies for Google Search, undermine restrictions placed on content, a site, or an account, or otherwise continue to distribute content that has been removed or made ineligible from surfacing, we may […]

Here is a recap of what happened in the search forums today…

A new guide to Google’s ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide To Current & Retired Ranking Systems appeared first on Search Engine Journal.

Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect: Who can see their friends listWho can see the people, Pages and lists they follow Who can see posts they’re tagged in on their profileReviewing posts they’re tagged in before the post appears on their profileWho is allowed to comment on their public posts […]