Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google launched a ton of new features across search, maps……

The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration. 

And I would be remiss if I didn’t …

Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by …

This week, we learned that Google’s Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more……

As a part of the program, grant recipients will be offered dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs.

Meet the class. One of …

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work.

I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport …

I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that …

Google announced a bunch of features around Google Search, Google Maps, Google Lens and more that are now rolling out in the US and some other regions. This goes across new features for Multisearch, Google Lens, AR, Maps and much …

Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider “broader spam manual action that involves …

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook.

1. Directly connect your marketing goals to real business outcomes

Dawn Anderson asked Google’s John Mueller if redirecting a non-relevant page would cause the destination page (where the redirect it going towards) to be less relevant and cause any ranking issues for its relevant queries. John said no, “I can’t …