Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a ton of new features across search, maps…

The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration.  And I would be remiss if I didn’t mention that I sympathize with all of the employees who have been let go, by choice or not. Thousands of people losing their jobs isn’t a laughing matter and in no way am I making light of it.  How we got here Elon Musk posted eight tweets today, which is surprising for someone who should be busy running a company […]

Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by someone, the current owners will get an email asking if they approve or deny the new ownership request. Increase in fake claims. According to some in the local SEO community, there has been an increase in the number of fraudulent requests to claim and take ownership of business listings. “I am seeing a ton of owner requests come in from […]

This week, we learned that Google’s Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more…

As a part of the program, grant recipients will be offered dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. Meet the class. One of the creators from the 2023 class is Jasmine Taylor from Baddies & Budgets. Taylor shares the highs and lows of becoming financially free as someone who grew up in poverty and wasn’t taught financial literacy. Jasmine teaches other women how to take control of their personal finances through tools and coaching. About being part of the new class or creators, Taylor […]

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport just an hour before my flight. I try new restaurants in town, but don’t get in the car until I’ve scoured review sites and scanned the menu.  My approach to taking risks at work is similar. Testing the latest bidding strategies excites me, but my moves are deliberate to avoid disturbing performance. Major changes to a Google Ads account send […]

I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that this is becoming more and more of an issue.

Google announced a bunch of features around Google Search, Google Maps, Google Lens and more that are now rolling out in the US and some other regions. This goes across new features for Multisearch, Google Lens, AR, Maps and much more.

Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider “broader spam manual action that involves ranking.”

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business outcomes To maximize ROI, start with defining the value of different conversions based on what they’re really worth to your business. Setting the right goals helps you point Google Ads to place the right bids so you can get the most out of your campaign budgets. Revisit your success metrics regularly to identify the most important conversions and drive the best performance possible. […]

Dawn Anderson asked Google’s John Mueller if redirecting a non-relevant page would cause the destination page (where the redirect it going towards) to be less relevant and cause any ranking issues for its relevant queries. John said no, “I can’t think of a way that would have a negative effect there,” he added.