It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021. What was the Google Penguin update? The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Penguin’s primary focus […]