Large Google Search Ranking Algorithm Updates & Volatility Continues

Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility.

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How to create long-form content that ranks, gets read and converts

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There are many questions about content length in SEO and what ranks the best.  While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get read, and convert so you create an ROI for your effort. What is long-form content?  Most consider long-form content to be over 1,000 words. It’s a content piece that goes in-depth, […]