12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, the recommendation can include keywords across different match types.  Now, Google will start removing redundant phrase and exact match keywords in favor of broad. Robert Brady first noticed this and posted […]

In the latest Search Off the Record podcast, Lizzi Sassman of Google asked Gary Illyes of Google about using a noindex on international URLs in an hreflang set. Gary said it can potentially lead to the whole cluster being noindexed.

A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have caused traffic issues for these sites. Well, that bug seems now to be mostly, if not fully, resolved.