Google’s Top Global & Local Search Trends Of 2022 via @sejournal, @MattGSouthern

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.  This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.  However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.  […]

Last week we reported that Google Search Console had an embarrassing bug where it was reporting pages as being indexed, when those pages were not indexed by Google Search. The good news is that the URL Inspection tool API was not impacted by this bug, Daniel Waisberg from Google confirmed.

The independent artist’s flag has been planted on the Latin Grammys for some time now. And year after year, artists without major labels guarantee their place in the biggest Latin music awards stage in the world. These numbers are a clear reflection of the growing CD Baby artistic community around the world! And the proof that being independent does not mean being anonymous or limited. Just last year, five CD Baby artists took home a trophy at the virtual ceremony! And here at CD Baby we […]