John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps “should never be needed.”
Related Posts
Google Search Can Filter Out Obvious Hack Spam But…
What if your site gets hacked and there is a ton of spammy content placed on it? Do you have to worry about negative consequences on your Google rankings and overall SEO efforts? John Mueller of Google said Google can filter out the most obvious hacks but what is placed on your website is what Google likely sees, so make sure to be on top of your security.
Webinar: How Google paid search automation has changed the game for marketers
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Join Vishal Maru, VP of solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively. Register today for “How Google Paid Search Automation Has Changed the Game for Marketers!” presented […]
Pass Google PageRank To Mailto Or Telephone Links – Nah
Here is a fun SEO question I found the other day where Google’s John Mueller if Google passes PageRank to mailto or telephone hyperlinks. The answer is no, Google only follows links between canonical URLs and in mailto and tel links, there is no real canonical set.
