How To Understand If A PPC Test Is A Failure via @sejournal, @navahf

“What’s the difference between crawling, rendering, indexing and ranking?” Lily Ray recently shared that she asks this question to prospective employees when hiring for the Amsive Digital SEO team. Google’s Danny Sullivan thinks it’s an excellent one. As foundational as it may seem, it isn’t uncommon for some practitioners to confuse the basic stages of search and conflate the process entirely. In this article, we’ll get a refresher on how search engines work and go over each stage of the process.    Why knowing the difference matters […]

So you get this fancy knowledge panel for your company name and/or product names and people search you on Google and can see how amazing your business is in this knowledge panel. But then all of a sudden, Google decides to show “alternatives” or competitors right in your knowledge panel.

Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.”