Let’s take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing.  The post 17 Types Of Content Marketing You Can Use appeared first on Search Engine …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its search quality raters guidelines and added an E to E-A-T……

With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, …

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Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile. Previously this only showed up on mobile, but now it can show on desktop (I …

Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.…

Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may even add a label on top of the photo to …

The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most …

A couple of months ago, Google switched the search ads label from “Ads” to “Sponsored.” Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery Ads label also changed from “Ads” to “Sponsored.”…

In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down:  The major moves from the past 12 months. How …

This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain……

Change is the only constant in SEO. At the moment, change is the only constant in the economy.  Adapting to SEO shifts, reduced paid spending, and the general consensus of having to do more with less have hit marketers …

Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure. The post Rank Tracking: How To Do It The Right Way appeared first on Search Engine …

What steps should you take to start your career path in social media? This social media career guide answers these questions and more. The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.…

Create intentional interactions that lead potential customers further along their journey to purchase (and become lifelong, loyal customers). The post The Complete Guide To Lifecycle Advertising appeared first on Search Engine Journal.…