TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed. The post TikTok’s For You Page Shows Why A Video Is Recommended appeared first on …
Day: December 20, 2022
Google updates Ads Policy Requirements
Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language:…
Twitter Launches Blue For Business With Square Profile Photos via @sejournal, @MattGSouthern
Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. The post Twitter Launches Blue For Business With Square Profile Photos appeared first on Search Engine Journal.…
Daily Search Forum Recap: December 20, 2022
Here is a recap of what happened in the search forums today……
Ranking data during the December 2022 Google helpful content update and link spam update
Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started …
Google Debuts New Search Technology, Including In-Video Search via @sejournal, @MattGSouthern
Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. The post Google Debuts New Search Technology, Including In-Video Search appeared first on Search Engine Journal…
Study: Upvoting Reviews Keeps The Reviews On Google Local Longer
Here is another study from Joy Hawkins and friends. This study says that upvoting reviews tend to keep the reviews on the local listings up for a longer period of time.…
Google Stops Using Web Light To Serve Lighter/Faster Version Of Your Pages
Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don’t have the speed or capabilities to load the heavier version of the page. Well, that is now done; Google …
Google Search In Video
Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn’t a huge stretch from key moments but it is neat to see you being able to search the …
Google Top Products Added To Business Profiles Performance Reports
Google seems to be rolling out a new “top products” report to the performance reports within Google Business Profiles. As you know, businesses can add products in numerous ways to their Google Business Profile local listing, and here is a …
Google Search testing search in video
Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. …
Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when …
Google’s New Local Pack Full Design Now Live?
A couple of months ago, I reported Google testing a new design for the local pack, which is a fuller design. Well, Shay Harel from RankRanger says this new design is fully live.…
How to set up a Google Ads account
Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. Getting …
Google CALM: A New Language Model Technology via @sejournal, @martinibuster
New research paper demonstrates a way to increase language model performance speed by up to three times with minimal modifications to the LLM The post Google CALM: A New Language Model Technology appeared first on Search Engine Journal.…
Marketplace SEO: A Guide To Optimize Listings via @sejournal, @macuraa
Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and conversions. The post Marketplace SEO: A Guide To Optimize Listings appeared first on Search Engine Journal.…