Google is testing displaying the new “sponsored” ad label on the desktop search results. Google launched the new sponsored ad label on mobile search two months ago and tested it also on Discover recently, and is now also testing it on the desktop interface.
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Google: Nofollow Is Not A Dampening Factor
Google’s John Mueller said on Twitter that the “nofollow is not a dampening factor.” Meaning, when you put a nofollow attribute on a link, it does not dampen the value of the link, it totally does not give any credit or value to that link at all.
