In my 20 years of experience, I’ve seen the inner workings of countless marketing teams. I’ve observed what works and what doesn’t. Most importantly, I’ve witnessed how an organization’s structure and culture can immediately impact campaign performance. And I’ll admit, it’s frustrating sometimes to watch companies trip over themselves based on the team structure they’ve put in place. As an agency leader, we see the impact on campaign performance. Campaigns flounder because of competing goals, miscommunications, siloed budgets and fragmented resources. If your campaign performance is […]
