What Is The Risk Of Focusing On Competitors SEO Strategies? via @sejournal, @rollerblader

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works: Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. These ads are designed […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google doesn’t like the idea of ranking its search ranking factors – no joke…

Gary Illyes of Google spent a nice amount of time talking in the last Search Off The Record podcast about information retrieval. If you have not read anything in-depth about this topic, I highly recommend you listen to what Gary said.