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Amazon advertising optimizations to crush Q4
When it comes to online shopping, there’s an undisputed leader. Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – and poised to surpass Walmart as the number one retailer overall by 2024. With so many people shopping for everyday goods on Amazon, setting aside a chunk of your advertising budget to take advantage of the site’s commercial traffic is a smart business strategy. What you sell isn’t terribly important. People buy everything from Legos […]
Yelp introduces video and image Spotlight Ads on their homescreen
Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they saw increased demand from brands wanting visible homescreen ads even beyond the holidays. Yelp Store Visits. The Spotlight Ads may also give brands another way to measure impact through their first-party […]
Lookback: Google launched the Penguin algorithm update 11 years ago
It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021. What was the Google Penguin update? The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Penguin’s primary focus […]
