Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect

Google’s John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, “If you’ve built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you suddenly fix some things.”

Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays

Daily Search Forum Recap: December 28, 2022