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Views per Session and Average Session Duration now available in GA4

Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday. Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4; Views per Session, and Average Session Duration — Carly Boddy (@carly_boddy) November 30, 2022 Build reports from scratch to meet your business needs in Reporting Customization with these new metrics now available #GA4 pic.twitter.com/GZf3PcPtyS — Carly Boddy (@carly_boddy) November 30, 2022 Why we care. Advertisers and brands should take notice of the new metrics available […]

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Google is updating its Display and Video 360 Account Level Suspensions policy

This month Google is updating its policy regarding Display and Video 360 suspensions at the account level. The following update was provided by Google and is available on their Advertising Policies Help page. In December 2022, Google will update the Disapprovals and suspensions page so that there is a dedicated policy article for Display & Video 360. The dedicated policy page will specify that violation of the following policies will lead to an advertiser’s account suspension: Circumventing systemsCoordinated deceptive practicesCounterfeitPromotion of unauthorized pharmaciesUnacceptable business practicesTrade Sanctions violationSexually explicit content The new policy page will also detail that a partner account will be […]

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Google Discover performance reports improve accuracy

Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022. Please note that you may see an increase in your clicks and impressions within this report, but it is just a reporting change and not a change related to your actual performance in Google Discover. What is Google Discover? Google Discover is the new name for Google Feed and shows you topics and […]

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Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager

Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart says. Ali Miller, vice president of ads product at Instacart, believes ordering groceries online should not be a luxury or convenience for some, but an option for everyone — no matter what the budget. “With the launch of our new Instacart Promotions, all of our brand partners now […]