This week, we learned that Google’s Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more……
Year: 2022
YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators
As a part of the program, grant recipients will be offered dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. Meet the class. One of …
5 best practices for tracking offline conversions in Google Ads
Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport …
Beware Of Fake Ownership Requests From Google Business Profiles
I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that …
Google Rolls Out Multisearch, Lens, AR, Maps & Other Expanded Search Features
Google announced a bunch of features around Google Search, Google Maps, Google Lens and more that are now rolling out in the US and some other regions. This goes across new features for Multisearch, Google Lens, AR, Maps and much …
Google: Rich Results Manual Actions Can Lead To Removal Of Rich Results & Broader Spam Penalties
Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider “broader spam manual action that involves …
Google’s formula for navigating economic uncertainty involves “doubling down”
Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business outcomes…
Google: Redirects From Non Relevant Pages Won’t Cause The Destination Page To Be Less Relevant
Dawn Anderson asked Google’s John Mueller if redirecting a non-relevant page would cause the destination page (where the redirect it going towards) to be less relevant and cause any ranking issues for its relevant queries. John said no, “I can’t …
Google: Don’t Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author
Google’s John Mueller was asked about the impact of changing the author’s name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author’s name …
How To Write Great SEO Titles via @sejournal, @IngridPAdames
In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level. The post How To Write Great SEO Titles appeared first on Search Engine Journal.…
Users Lose Confidence That Twitter Will Survive via @sejournal, @martinibuster
Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online The post Users Lose Confidence That Twitter Will Survive appeared first on Search Engine Journal.…
Domain Authority: Is It A Google Ranking Factor? via @sejournal, @kristileilani
In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google Ranking Factor? appeared first on Search Engine Journal.…
Marketing in a recession: How to avoid 5 common mistakes
It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress …
Why Bulk Content Creating For Social Media Saves You Time via @sejournal, @infinityjstyler
Social media managers can save time by adapting these content calendar templates for clients. Learn the why, how, and when to use them. The post Why Bulk Content Creating For Social Media Saves You Time appeared first on Search Engine …
How To Build A Winning MarTech Stack In 2023 via @sejournal, @hethr_campbell
Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In 2023 appeared first on Search Engine Journal.…
Google’s New Local Search Features Are Finally Here via @sejournal, @MattGSouthern
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. The post Google’s New Local Search Features Are Finally Here appeared first on Search Engine Journal…