Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. …

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when …

A couple of months ago, I reported Google testing a new design for the local pack, which is a fuller design. Well, Shay Harel from RankRanger says this new design is fully live.…

Advertising on Google Ads is a no-brainer for many brands. 

Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads.

Getting …

New research paper demonstrates a way to increase language model performance speed by up to three times with minimal modifications to the LLM

The post Google CALM: A New Language Model Technology appeared first on Search Engine Journal.…

Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and conversions.

The post Marketplace SEO: A Guide To Optimize Listings appeared first on Search Engine Journal.…

Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC?

The post 10 Biggest & Best PPC Features Of The Year appeared first on Search Engine …

Taking a leap to buy an online business is rewarding when you significantly reduce your risk. Here are important factors for consideration.

The post How To Buy An Online Business (& Where To Buy) appeared first on Search Engine Journal…

Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what’s new in marketing for 2023.

The post Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights appeared first on Search Engine …

Google retired the Web Light service that made the Internet faster for users in countries where mobile connections were slow.

The post Google Retires Web Light Webpage Transcoding appeared first on Search Engine Journal.…

Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights.

The post New Instagram Templates: Create Year-In-Review Highlight Reels appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?

The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal…

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself.

The post Google’s John Mueller: WordPress Not Inherently Better For SEO appeared first on Search …

Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O’Clock podcast……