ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT via @sejournal, @vahandev

Pretty much all the tools that automatically track the volatility and changes in the Google search results are still showing major volatility. It is unusual because the November core update should be long done and the product reviews update shouldn’t be this volatile – or at least not at this point.

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. But there’s a major one I’d like to dig into for this column: messaging. Specifically: Messaging’s unique power in today’s search campaigns. Successful elements of great messaging. The right way to […]

Google has updated its JavaScript SEO help document to add a section on how to properly inject canonical link tags using JavaScript. The document says Google does not recommend using JavaScript for this, however “it is possible to inject a rel=canonical link tag with JavaScript.”