Developing an effective social media marketing strategy can be tricky – particularly as platforms evolve and popularity waxes and wanes. The post How To Create A Social Media Strategy In 9 Steps appeared first on Search Engine Journal.…

Keyword mapping will help you identify your keyword phrases and determine where they should go on your website. The post Keyword Mapping: A Beginner’s Guide appeared first on Search Engine Journal.…

Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec. 24, 2013, Google confirmed it was looking …