Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”
Related Posts
New Microsoft Advertising Dynamic Descriptions Ad Text For Bing Search
Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s Artificial Intelligence.
SEO Poll On Near Me Optimization Is Mixed
Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”
Signed Exchanges Coming To Google Desktop Search For Some Sites
In the coming weeks, Google Search for desktop will soon support signed exchanges for some sites. Sites serving different HTML based on the user-agent header (i.e. using dynamic serving) will need to opt out by adding a meta tag to your page.


