Google Throne Chair

Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – and not visible. “In the past, you could use linear and give each touch the same credit. You will no longer be able to do so. There will be no impact […]

Google’s search snippets will look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. The post Google Shows New Snippets For Quoted Searches appeared first on Search Engine Journal.