Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to be displayed in your Google Maps pin overlay.
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Google Ads Reporting Delay Bug Causes Advertiser Confusion
On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling that delayed data.
This day in search marketing history: February 24
Google unleashes the Panda algorithm In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update. Google had been facing mounting criticism over content farms earning top rankings in Google with “shallow” or “low-quality” content. The Panda algorithm was Google’s response. The change impacted 11.8% of its search results in the U.S., which was a far higher impact on results than most of its algorithm changes. This may have been one of the most memorable days in the history of […]
Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait
Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said “if CTR were what drove search rankings, the results would be all click-bait. I don’t see that happening.”
