Google Search Ranking Algorithm Update On Wednesday?

In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend.  Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly unrelated terms). But the question is, was that spend efficient and valuable? In this article, I will share some insights about striking the right balance between efficiency and volume, a productive […]

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so it’s interesting to learn that Google is so heavily invested in Bard that they have reportedly taken resources away from rating search results, which could potentially impact quality. Reviewing AI prompts, […]

Google has added a new property to the job posting schema named directApply. directApply is a method to enable someone from Google Search to save steps when applying for your job listing after finding it on Google Search.