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What ChatGPT means for your search campaigns by Adthena
Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. It learns from text and images across the web (and human trainers at OpenAI) how to understand and respond to human queries. The potential implications for industry and society are controversial and complex. But […]
Is The New BingBot Now Fully Live Today For Microsoft Bing?
As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have rolled out to 100% of all crawls last month. But now Fabrice Canel said this week that it is near 100% and an announcement is coming sometime today from Microsoft.
New Google Ads Editor v2.0 Live With Performance Max Campaign Support & More
Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release.


