Google Ads Down For Advertisers, Google Confirms via @sejournal, @brookeosmundson

Google’s John Mueller said it only makes sense to update the date on a piece of content or article when you either “write something new or significantly change something existing.” He said this on Twitter and it goes along with previous advice John has given before.

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort. What follows is a basic, three-pronged approach to a proactive ORM strategy. 1. Own your name Often, what looks like a reputation problem is more of an SEO problem related to entity optimization. Because the search engines […]