Here is a recap of what happened in the search forums today……
Day: January 24, 2023
Webinar: Your ultimate paid search evaluation checklist by Cynthia Ramsaran
If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this ultimate paid search agency evaluation checklist. Attendees will learn how to assess the performance of their …
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters via @sejournal, @MattGSouthern
LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search …
US Justice Department sues Google again, aims to dismantle its ad division
The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. This new lawsuit, which aims to make Google divest parts of its online advertising business, …
Top video marketing trends for 2023 and beyond
In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper …
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon …
Report: Google Pushing Advertisers To Use Agencies & Third Party Resellers
Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to advertising services.…
Title & Link Are The Important Content For The Google Discover Follow Feature
Google has updated its Get On Discover page in the RSS feed for the Follow feature in Google Discover section to specify the most important content for that section. Google added that the “most important content for the Follow feature …
Google To Sunset Google Optimize On September 30, 2023
Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. “Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date,” Google …
Google Parses img Elements Even When Enclosed Within Other Elements
Google has also updated the image SEO best practices document to clarify that Google will parses img elements even when they’re enclosed in other elements such as picture elements when indexing images.…
Google: Include Your Canonical URLs In Your Sitemap File
Google’s Gary Illyes said on LinkedIn this morning that you should “include the URLs that you would want to see as canonical in your sitemaps.” This is not necessarily new advice, Google has said this numerous times, but Gary had …
Understanding quiet quitting in SEO – the silent exodus
“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. and not staying a …
Google updates image SEO best practices and Google Discover docs
Google has made a couple of tweaks to two of its SEO-related help documentation. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img …
How To Avoid Plagiarism: Don’t Devastate Your Writing Career via @sejournal, @ronlieback
Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content. The post How To Avoid Plagiarism: Don’t Devastate Your Writing Career appeared first on Search Engine Journal.…
Yoast SEO 20.0 Update Makes Big Changes via @sejournal, @martinibuster
Yoast SEO 20.0 WordPress plugin introduces bold design updates that will change how users interact with the plugin The post Yoast SEO 20.0 Update Makes Big Changes appeared first on Search Engine Journal.…
Top 5 Essential SEO Reporting Tools For Agencies via @sejournal, @SEOBrock
There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal…