We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.
Related Posts
Google Analytics 4: A breakdown of Demographic and Tech details reports
Google Analytics 4 may look simple on the surface, but there’s more to it than meets the eye. Did you know that there are multiple reports hidden in GA4? Out of the box, the left-side navigation in GA4 looks pretty bare. There are only 18 reports vs. the 90+ (not including integration reports) in Universal Analytics. But contrary to popular belief, GA4 actually has a lot of the same reports built in. The best examples of this are the GA4 Demographic details and Tech details reports. […]
Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again. via @sejournal, @BrianFr07823616
Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s parent company, for antitrust violations as early as next month. Google Repeatedly Targeted by Antitrust Allegations In October 2020, the federal department of justice filed a lawsuit against the search engine giant, which currently accounts for an 83.84% of the global market. This suit, which was filed under the Trump administration, alleges Google’s online advertising dominance […]
Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.
