How to sell merch to your online audience.

What’s the most reliable way for independent artists to earn a living from their music?

It isn’t streaming, social monetization, or even lucrative opportunities in sync licensing. It’s merch sales!

Sounds basic, right? But many musicians leave money on the table because they don’t prioritize selling merchandise.

In this episode of the DIY Musician Podcast, Dave Cool of Bandzoogle talks about:

Creating merch items your fans will love
How to make effective offers
Using the best tools for selling online
Owning fan data to monetize your music career
Scalable digital merch ideas
Merch lessons from Taylor Swift
When and why to use print-on-demand
And much more