John Mueller & Daniel Waisberg Biking Near Google Tel Aviv

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That’s because Mastodon is using rel noferrer on outbound links causing visits to appear as Direct Traffic in Google Analytics.

I am seeing some early signs of yet another Google Search ranking algorithm update this morning. The SEO community is starting to buzz about ranking fluctuations this morning and some of the tracking tools are already picking up on the changes to the Google Search rankings.