Yandex Search Ranking Factors Leak: Insights via @sejournal, @martinibuster

Microsoft announced it has added the ability to browse Bing Shopping by department, store tabs, editors picks, insights on item popularity, price across multiple stores, and deals. Microsoft said “these enhanced options provide useful hover menus and informative page guides which highlight choices, deals, and trends.”

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers […]

Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content moderation, account suspensions, and other issues. Here’s a rundown of all the changes that have happened so far. Whether you’re a fan or not, it’s worth keeping up […]