Microsoft Bing is testing topics refinements options in the search bar, this is similar to what Google Search launched a few months back on mobile search and has been testing on desktop search.

There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential To Your Success appeared first on Search Engine Journal.

Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands. The post What Is Newsjacking: 5 Examples That Get It Right appeared first on Search Engine Journal.

It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an SEO professional’s toolbox. You can use Excel to track and analyze key metrics such as rankings, website traffic, and backlinks. Use it to create and update meta tags, track and analyze competitors’ SEO strategies and performance, build automated reports, and take care of many of the data tasks you’ll encounter every day. Combine your Excel knowledge with Python, Tableau, R, and other tools, and there is nothing you can’t do. […]

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. The page layout algorithm update took direct aim at any site with pages where content was buried under tons of ads. According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward. Google’s Matt […]

LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country. The post LinkedIn: Top 25 Fastest Growing Jobs appeared first on Search Engine Journal.

Learn everything you need to know to create a compelling Contact Us page and browse through over 40 examples to spark inspiration. The post Contact Us Page Examples: 44 Designs For Inspiration appeared first on Search Engine Journal.

Google has quietly removed embedded podcasts from search results. Users will no longer be able to listen to podcast episodes directly from the SERPs. The post Google Removes Embedded Podcasts From Search Results appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Twitter’s advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. The post Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out appeared first on Search Engine Journal.

Google’s John Mueller said again that its quality updates, like core updates and the others in the family, can not just impact the ranking of a page in Google Search but also how Google crawls and if Google decides to index that page.

Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial purpose within your content. Google’s recent addition of an extra E to E-A-T for “experience” in the updated search quality raters guidelines further enforces the need for ensuring your beneficial purpose is prominent in your main content. I also believe this is another contributing factor to the indexing quality threshold. So how can you scalably introduce “experience” content into your […]

In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend.  Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly unrelated terms). But the question is, was that spend efficient and valuable? In this article, I will share some insights about striking the right balance between efficiency and volume, a productive and healthy debate search marketers can have with businesses.   1. Determine how the business […]

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Google is testing displaying a round map pin that has a business photo in the pin itself. This is supposedly working on some Google Maps devices when you request directions.