Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report. The post Key Insights From TikTok In The What’s Next 2023 Trend Report appeared first on Search Engine Journal.

Pinterest bursts with potential. Learn how to approach the unique platform to boost your ecommerce sales. The post How To Use Pinterest For Ecommerce appeared first on Search Engine Journal.

There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM:  Clear communication Effective collaboration Focused productivity Clear communication  Do not underestimate clear, concise communication. Communication is at the core of any role within a company or agency.  Every day you are sharing information across teams, clients, and vendors. Individuals who are thoughtful and purposeful with their communication style will benefit from a unique voice and confidence.  As a result, these individuals will have a more significant impact […]

@automattic The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.

Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt To Your Needs appeared first on Search Engine Journal.

Matt Cutts educates Washington, DC about Google In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. offices. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. “The only reasons I […]

Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count & SEO: What Content Marketers Need To Consider appeared first on Search Engine Journal.

Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines. Google wrote that this launch “may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.” First time using SpamBrain for links. […]

Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites with a relatively high amount of unsatisfying or unhelpful content, where the content is first written for search engines. What was new with this update. The December 2022 helpful content update (aka system) is a global update, impacting all languages and […]

Google’s Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team Shares Tips For Optimizing Core Web Vitals appeared first on Search Engine Journal.

Artificial intelligence has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors. It’s a bold strategy. And the SEO community wanted to know Google’s policies around these efforts. Bankrate example. The example was highlighted by Tony Hill, who posted on Twitter that “BankRate.com, one of the largest finance […]

Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller if Google can add new case studies.

Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have broken syntax because it can break other parts of the page and make it hard for Google to read the page and your users.