Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, “Trending stories from country/region” and then shows the country or region as the header.

Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google’s Search Liaison, Danny Sullivan, responded to the SEO community about Google’s stance on such AI-generated content.

Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that Apple Maps Connect.

A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.  However, there is a risk of going overboard when we play follow the leader, trying to match what the high-ranking competitor sites are doing. Ignoring competitors or those currently ranking for topics within your target audience will hurt your chances […]

Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media: Types & Examples appeared first on Search Engine Journal.

Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue. The post How To Track Customers & Revenue From SEO In Your CRM appeared first on Search Engine Journal.

What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs? appeared first on Search Engine Journal.

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address.  Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages with us and use lists to create our own targeting.  While many of our audiences are still available, there are far more rules to protect users. This is ultimately a good thing because it ensures we’re having consensual conversations with our people and not bothering […]

Learn how to build a powerful collection of relevant keywords & boost your website traffic with this powerful research method – topic clustering. The post Topic Clustering: How To Upgrade Your Keyword Research & Boost Search Results [Webinar] appeared first on Search Engine Journal.

Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank Your Competitors In 2023 With AI appeared first on Search Engine Journal.

Google Panda becomes a core ranking signal In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011, the final confirmed refresh was Panda 4.2, which started rolling out July 18, 2015. A Google Panda algorithm guide, published on The SEM Post, included several then-new quotes about Panda from Google, attributed to a “Google Spokesperson.” Those included a statement that Panda was now part of Google’s core ranking algorithm: Panda is an algorithm that’s applied to sites overall and has become one of our core ranking […]

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like. After the changes take effect, personalized ads on Facebook and Instagram will only draw on a user’s age and location to determine relevance (where location is necessary to assess which products and services are available in a user’s area). Facebook and Instagram will soon roll out new controls for teen users (kids under age […]

Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize the way their information appears across Apple apps.” In Business Connect, businesses can manage their place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions. […]

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. You should also be able to see Items purchased and purchases by country, which shows you the number of items purchased and the number of purchases for each country. ICYMI, Google will sunset Universal Analytics on July 1, 2023. What’s new. You can now find the following new dimensions and metrics in the Explorations and the Data […]

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede. With it comes increased emphasis on digital content and digital experience, the expansion of ecommerce across almost every vertical and the interest in virtual events. What does that mean? You guessed it: the growing importance of […]