Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, “Trending stories from country/region” and then shows the country or region as the header.…

Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google’s Search Liaison, Danny Sullivan, …

Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that Apple Maps Connect.…

A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors.

Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis…

Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works.

The post What Is Paid Media: Types & Examples appeared first on Search Engine Journal.…

Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue.

The post How To Track Customers & Revenue From SEO In Your CRM appeared first on …

What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO.

The post How Do You Differentiate Goals From KPIs? appeared first on Search Engine Journal.…

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. 

Digital marketing (particularly PPC) has been rather spoiled …

Learn how to build a powerful collection of relevant keywords & boost your website traffic with this powerful research method – topic clustering.

The post Topic Clustering: How To Upgrade Your Keyword Research & Boost Search Results [Webinar] appeared first …

Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3.

The post The 5 Best Ways To Outrank Your Competitors In 2023 With AI appeared first on Search …

Google Panda becomes a core ranking signal

In 2016, Google Panda became baked into Google’s core ranking algorithm.

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011, the final confirmed refresh was Panda …

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT.

The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……

Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram …

Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works.

Apple Business …

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions.

Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, …

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are …