There are many times during the lifecycle of your website that you will need an expert SEO.  If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023:  Site redesigns Deep analysis Ranking for highly competitive terms Navigating changes to Google Technical SEO 1. Site redesigns This new year, many are planning to refresh their websites. The problem is that SEO either never enters the conversation during a site redesign or it’s not handled properly. This is a problem.  A site migration is when a website undergoes […]

Here are some of the biggest trendsetters on social media from around the globe. The post The Top 100 Social Media Influencers Worldwide appeared first on Search Engine Journal.

Here’s your easy-to-read guide for understanding how to create a successful ecommerce store with WordPress. The post How To Create A WordPress Ecommerce Website appeared first on Search Engine Journal.

We’re about halfway into the program (with some kinks) but the overall sentiment is positive. Take a glimpse into how it’s going for SEJ. The post Four-Day Work Week: Pilot & Early Challenges [An SEJ Case Study, Part 1] appeared first on Search Engine Journal.

Google’s results got more personal with Search Plus Your World In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format begins rolling out. Google started mixing together content from the web with content that had been shared with you privately into a single set of listings. Search Plus Your World didn’t cover content on Facebook, Twitte, or any social network or place where content might be shared to a more limited audience. “Search Plus Your World” was best described as “Search Plus Google+” Twitter was quick to express concerns, saying that Search Plus Your […]

Here is a recap of what happened in the search forums today…

Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its Office software to improve efficiency and productivity. The post Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook appeared first on Search Engine Journal.

Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces. The post Apple Ad Network Gives Marketers A New Opportunity appeared first on Search Engine Journal.

Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you. The post Advertisers React To Google’s ‘Remove Redundant Keywords’ Update appeared first on Search Engine Journal.

Last week Google updated its Help Center to include a new vertical: Dentists. The change was first noted by Matt Casady who wrote about the update on Local U. Carrie Hill posted about it on Twitter. Great new vertical in LSAs! Jump on this one before your competitors do! https://t.co/8Wjupycczf — Carrie Hill (@CarrieHill) January 5, 2023 How it works. Prospective dentists will need to complete verification before being eligible to advertise. Why we care. If you’re a dentist or you’re running ads for a dentist, start going through the verification process now so you can get your LSA ads […]

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year.  I’m not just talking about a content calendar, which is one facet of your content strategy. I’m talking about using your audience understanding and your organization’s branding to build a content system that provides genuine value.  The right approach for valuable content The emphasis on quality […]

Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.

Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.

Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.

Google’s John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy to define when a search algorithm update launches precisely because you might not see anything sprout immediately after planting the seed.

Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks to complete. He said it will finish “likely within two weeks, maybe only one, but that’s not a guarantee. Timings might change.”